About RealterCRM.
RealterCRM started as a small side project inside a marketing agency. What began as a simple tool to help one real estate client manage leads soon evolved into a fully-fledged CRM and marketing platform designed for property businesses across the GCC.
Built out of a real problem, not a pitch deck
Back when our founder was running a marketing agency, one of his real estate clients was struggling to manage leads, agents, and property data using endless spreadsheets. Reports took hours, data got messy, and opportunities slipped away.
At the same time, he was experimenting with no-code tools. What started as a quick form to collect lead data turned into a working prototype a mini-CRM. Two months later, it became a functioning platform that made their business run smoother than ever.
That experience sparked the idea for RealterCRM a simple, connected platform that helps real estate teams manage everything from leads to bookings to marketing, all in one place.
Lexend founded.
Hardworking group.
Document workflows.
What drives us forward!
Build what solves real problems
We focus on creating tools that genuinely help businesses, not just look good on a slide deck.
Learn continuously
Technology changes fast, and so do we. Every release is an improvement learned from real user feedback.
Keep it simple
RealterCRM is built to make life easier intuitive, clean, and practical, never overcomplicated.
Stay human
Behind every feature is a conversation, a need, or a story from a real client. We listen, adapt, and build together.
Some clients feedbacks
“RealterCRM helped us move everything from spreadsheets to a proper system. Now we handle more listings and clients without adding extra work.”
Mark Zellers
CEO, Co-Founder.“From leads to bookings, it’s all in one place. The automation saved us countless hours each week.”
Natalia Larsson
Director of Sales“We can track every agent’s activity, follow up faster, and actually see what’s working. It changed how we run our business.”
Sarah Edrissi
Lead MarketingHow we got here
2022
The first prototype was built using no-code tools for a single real estate client.
2023
The concept evolved into a working CRM used by several small rental agencies.
2024
RealterCRM officially launched as a SaaS product under MazzDigital.
2025
Marketing module and WhatsApp campaign automation introduced.
Today
Expanded across the GCC with growing adoption among real estate businesses.
The people behind RealterCRM
Founder & CEO
Rimaz
Marketing & Growth
Fathima
Product Development
Wajee
Client Success
AprilPartner with RealterCRM
We collaborate with agencies, consultants, and technology partners who share our vision of simplifying real estate management. If you’re interested in integrating, reselling, or collaborating, we’d love to hear from you.
